We are looking for a performance marketing specialist to manage our marketing efforts in Denmark and serve as part of the Danish management team. With superior technical and full-funnel senior expertise you will build our new digital marketing team and lead the implementation - and continually optimization – of your mapped out annual performance marketing plan.

With a strong focus on performance marketing, SEO and real-time measurement, you will pioneer an integrated, and highly efficient, cross-functional paid/earned relationship with our Danish Editorial team. In addition, you will administer the local marketing calendar and function as overall accountable for activating campaigns and programs developed both locally and by our global marketing team.

You are KPI-driven and bias to action and you show strong ability to get the job done in a company with many new stakeholders and dotted lines. Functional success will be measured in the role’s ownership capabilities and ability to implement an effective and scalable acquisition and retention engine, in collaboration with global stakeholders. Individual KPIs include media efficiency & effectiveness, traffic to online properties, customer acquisition, channel health and churn rate.

And, last but not least, you must be a fun, friendly and helpful colleague. At Moodagent we laugh a lot, work hard, and always help each other out. We are busy, and we know that we can only succeed if everyone is running in the same direction and has each others’ backs.

The position is new and based at our headquarters, situated in downtown Copenhagen. The Head of Marketing reports to the General Manager of Moodagent Denmark.

Responsibilities:

• Develop and implement robust customer acquisition and retention growth strategies (mobile) with predictable ROI across B2C channels  
• Drive the Danish marketing calendar and launch multi-channel campaigns with focus on performance marketing, SEO and real-time measurement
• Manage performance on all marketing channels and ongoing optimization of the annual performance marketing plan
• Drive segmentation schemes, customer journey and integration across paid and pull media on owned properties
• Institute lifecycle marketing, best practices and channel health monitorization
• Ensure maximum contribution to revenue and business growth through search
• Define and manage marketing budgets across marketing channels and forecast the business contribution of each
• Test programs across owned and paid channels utilizing automation, content creation/distribution, email and retention marketing strategies
• Optimize processes, tools, systems and decision-making efficiency in the commercial planning process
• Provide upstream reporting on performance and channel operations
• Participate in weekly management meetings and engage in development and roll-out of market strategy

Qualifications:

• Full-funnel, digital marketing specialist with 8+ years of experience implementing customer acquisition and retention growth strategies – preferably in B2C SaaS
• Proven successful experience in developing and executing marketing strategies delivering on performance targets (ROI for CAC, CAC payback vs. churn, LTV/CAC specific to paid, SEO and CRM channels)
• 8+ years of experience executing digital paid media campaigns (Google, SoMe)
• 5+ years of experience managing a B2C SaaS digital marketing team
• Deep understanding of consumer marketing channels and media landscape in Denmark
• Strong experience with local planning and activation of globally produced campaigns (from headquarters)
• Danish native proficiencies (verbal and written), full professional fluency in English (written/verbal) 
• The right candidate might have a relevant higher education

Characteristics:

• Senior KPI-driven authority able to provide thought leadership and supervision within all digital marketing disciplines
• Strategic and emotionally intelligent, able to design, recruit, engage and motivate a senior digital marketing team
• High-level strategic skill set with a deep analytical and commercial acumen
• Comfortable with ambiguity with strong ability to force decision-making and act without complete overview of landscape
• Strong interpersonal and presentations skills with proven comfort in interfacing all levels of management

About us

At Moodagent we have a shared passion for music. Our drive is to revolutionize the music streaming scene - by making music discovery a more personal, relevant, and shared experience than we know it today.

The Moodagent team is a bunch of music-loving marketing colleagues, software developers, design thinkers, musicologists and machine-learning experts, from many corners of the world. At times our individual tasks get rather interdisciplinary, and we consider that to be a good thing.

We have the world’s best music recommendation and discovery tech, and we’re taking steps for a major entry into the consumer market.

Where

Moodagent HQ, Copenhagen

When

Asap, preferably August

Recruitment Process

Only applicants who have submitted a relevant application at the end of our short questionnaire will be considered. Interview timeline is scheduled to week 26 and 27 and all applicants will be notified once we have found our final candidate. Please note that we do not accept applications via email.

We look forward to hearing from you.